General Instagram statistics 2022

General Instagram statistics 

1. Instagram is celebrating its 12th birthday in 2022 

 

Instagram is virtually a teenager at this point( at the veritably least, a lovably temperamental tween) so if your marketing platoon is still considering the platform to be a flash in the visage, we ’ve got news for you your girl is n’t going anywhere. 

Of course, the platform has evolved vastly( hello, rolls!) since it first launched back in October 2010 with a filtered snap of the author’s canine, and will continue to do so. Make sure you ’re up to date on the rearmost Instagram trends and features as it gambles deeper into its alternate decade of actuality. 

 

2. Instagram is the 7th most visited website in the world 

 

According to Semrush, grounded on total website business, Instagram is one of the world’s top 10 most- visited websites encyclopedically, with2.9 billion total visits per month. That’s a lot of eyeballs. 

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Importantly, while utmost druggies login through the mobile app, this stat is a good memorial that people may be viewing your posts on their desktops or laptops, too make sure those images are looking good at any scurf. 

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3. Instagram is the 9th most- Googled hunt term 

What’s easier than codifying “instagram.com ” into your cybersurfer? Letting Google take you there. 

Facebook, Youtube and “ rainfall ” all beat out Instagram, but considering that Insta is primarily penetrated through the app, this is an emotional caching and further evidence that your followership might be viewing your content through a cybersurfer — whether a mobile one or via their computer. 

(Weird fact the number one Google hunt query is “ google. ” We do n’t understand, moreover.) 

 

4. Instagram is the 4th most- used social platform 

 

Only Facebook, Youtube and WhatsApp beat out Instagram in terms of diurnal active global druggies, but Instagram timepieces in an emotional1.3 million. 

That’s a lot of eyeballs. At this point, it’s beating out TikTok, Twitter, Pinterest and Snapchat, so if you ’re looking for the most bang for your buck in terms of followership reach, Instagram may be a stronger option. 

 

5. Just0.1 of Instagram druggies only use Instagram 

The liability that an Instagram stoner also has an account on another social platform is99.99. 83 of Instagram druggies, for illustration, also use Facebook, while 55 are also on Twitter. 

What does this mean for marketers? You ’re likely reaching the same people across different platforms, so try not to repeat yourself to make sure your content is unique and engaging, wherever your followers are encountering it. 

6. Instagram is the alternate most- downloaded app in the world 

 

Only TikTok beat out Instagram in downloads in Fall 2021 — enough emotional, given that the app has been around for 12 times. Stilllll got it. 

You presumably formerly assumed that utmost of your Insta followership was passing your content through their phones, so please, protest back and enjoy this statistic that proves just that.